Macquarium
11 Case Studies
A Macquarium Case Study
Great Parks of Hamilton County, a park district in Ohio, faced the challenge of an outdated and inflexible digital experience that was difficult to manage and costly. They sought a partner to modernize their systems for content management, digital marketing, eCommerce, reservations, and point of sale. They selected Macquarium for its strategic blend of user research, design, and technology expertise to address these needs.
Macquarium implemented a comprehensive solution by defining a future-state customer experience and selecting new technology, including the Xperience by Kentico digital experience platform. The deployment of a new website and systems resulted in a 60% reduction in required applications and technology platforms. Macquarium's work provided Great Parks with a modernized, streamlined digital presence to better serve its community.