Case Study: Georgia Natural Gas boosts conversions and revenue with Macquarium digital transformation

Georgia Natural Gas boosts new customer conversions 23% with Macquarium

Georgia Natural Gas, a leading natural gas provider in Georgia, partnered with Macquarium to enhance its customer experience and modernize its website infrastructure and marketing technology. The challenge was to improve site performance, boost conversion and retention rates, and implement a scalable architecture to support future business growth.

Macquarium addressed this by leading a comprehensive website redesign and MarTech modernization. Their approach included strategic research, vendor selection, and the implementation of a Cross-Channel Marketing Hub. The results were significant, including an 11% increase in adoption of value-added services, a 25% year-over-year increase in digital revenue contribution, and a 23% improvement in new customer conversions, alongside major gains in organic search ranking and site traffic.

Georgia Natural Gas