Case Study: Żabka Polska streamlines product information management with Macopedia's Akeneo PIM implementation

Żabka Polska cuts email-based workflows with Macopedia's Akeneo PIM integration

Żabka Polska, a dynamically expanding convenience store chain, faced the challenge of managing an extensive product range from various suppliers across three disparate data sources. This complexity made it difficult to create a cohesive internal product database. To address this, they partnered with vendor Macopedia to implement the Akeneo Enterprise PIM system.

Macopedia implemented the Akeneo PIM system, integrating it with Nielsen Brandbank and Easybase databases and the company's SAP system. This created a central database for product information and digital assets. The solution automated data updates, eliminated unnecessary email communication, and included custom modules for promotions. The implementation significantly streamlined internal processes, increased operational efficiency, and saved time and resources, notably by automating the preparation of price tags for printing.

Żabka Polska