Case Study: Iowa Finance Authority grows housing engagement and conference attendance with MACLYN

Iowa Finance Authority grows Home Buyers campaign 145% with MACLYN

The Iowa Finance Authority, a state organization dedicated to improving life for Iowans, faced the challenge of low public awareness about its impactful housing programs. To demystify the complexities of housing and communicate its value, the organization partnered with MACLYN for brand development, web design, and digital marketing services.

MACLYN implemented a long-term strategy of creating fun, digestible, and highly informative marketing campaigns and events to educate the market. This included developing full event theming for the annual HousingIowa conference and digital annual reports. As a result of these efforts, MACLYN helped the Iowa Finance Authority achieve a 100% growth in its annual conference and a 145% increase in its home buyers campaign since 2017.

Iowa Finance Authority