Case Study: Citygate attracts a younger audience with MACLYN's campus-wide rebranding and targeted messaging

Citygate unifies 6 venues and boosts loyalty with MACLYN

Citygate, an operator of six entertainment venues, faced the challenge of being perceived as a corporate and black-tie brand, which hindered its ability to attract a younger audience. The vendor, MACLYN, was engaged to provide a comprehensive suite of services including strategy, brand development, and omnichannel marketing to address this issue.

MACLYN's solution centered on a campus-wide rebranding and the "All. Together. Now." campaign to unify the venues and modernize the brand's image. They launched the CITYGATE XP loyalty program, executed targeted product promotions, and crafted specialized messaging. As a result, MACLYN helped shift Citygate's perception from corporate and elite to modern and upbeat, successfully attracting a younger, diverse clientele and improving brand recognition and customer loyalty.

Citygate