Case Study: Elavon drives EPOS leads and 14 million impressions with Mackerel Media

Elavon delivers 14 million impressions with Mackerel Media

Elavon, a payments organization, tasked Mackerel Media with launching its new Talech EPOS product into the competitive UK and Ireland café market. The challenge was to achieve significant cut-through against established competitors and generate a high number of sales leads from a standing start.

Mackerel Media implemented a multichannel strategy targeting café owners during their daily micro-moments. The solution used video, display, programmatic advertising, search, and industry partnerships, centered around a humorous "Never Miss a Beat" creative concept. This approach successfully generated leads above target and delivered over 14 million impressions for the campaign.

Elavon