Case Study: activpayroll boosts global organic search growth with Mackerel Media

activpayroll grows leads 561% with Mackerel Media

Mackerel Media partnered with activpayroll, a global payroll provider, to address the challenge of increasing its organic search visibility across international borders. The goal was to drive new leads and improve audience acquisition by improving the company's performance for key search queries in its target countries.

The solution involved unlocking and optimizing a wealth of existing country-specific guide content that was previously in unindexed PDFs. Mackerel Media transformed this into structured, search-optimized web content and executed an advanced international outreach campaign for link building. This strategy implemented by Mackerel Media yielded phenomenal results, including a 561% year-over-year increase in leads generated and massive growth in organic search clicks and impressions, significantly contributing to the client's business growth.

activpayroll