Case Study: Wholesale Horticultural Group improves customer experience with MachShip

WHG cuts freight back-and-forth with MachShip

wholesale horticultural group (whg), Australia's premier hydroponic wholesaler, faced a challenge with its freight management operations. Customer service and sales teams lacked access to real-time information, leading to constant internal back-and-forth to resolve customer enquiries about quotes and order tracking. To improve the customer experience, whg sought a solution and implemented the MachShip platform.

MachShip provided a centralized platform for consigning and tracking all freight across multiple carriers. This allowed sales teams to generate quotes and customer service to access real-time tracking information directly. The implementation by MachShip streamlined operations, significantly reducing internal communication delays. The result was improved efficiency for warehouse, customer service, and sales teams, culminating in a better experience for whg's customers.

Wholesale Horticultural Group (whg)