Case Study: Umicore achieves a powerful ESG launch with Mach Media

Umicore embeds Let’s go for Zero across 2030 RISE strategy with Mach Media

Umicore, a company devoted to circularity, engaged its long-time partner Mach Media for communication services. Their challenge was to successfully launch a new ESG strategy, requiring a strong name, creative concept, and powerful visual identity that captured the strategy's ambitious focus on People, Planet, and Prosperity.

Mach Media developed the "Let's go for zero" concept, building a straightforward narrative and a striking visual identity around the idea of achieving net-zero, zero accidents, and zero inequality. This solution successfully embedded the narrative into Umicore's core business strategy, creating a globally recognized campaign that positioned the company as a serious leader in sustainability and strongly engaged both internal and external stakeholders.

Umicore