Case Study: Red Kap boosts Prime Day sales with Macarta

Red Kap nearly doubles Prime Day sales with Macarta

Red Kap, a provider of quality workwear, sought to expand its brand reach and generate a new revenue source through direct-to-consumer sales on Amazon. To achieve this, the company partnered with the full-service Amazon marketing agency Macarta to grow its digital advertising strategy and build out its brand presence on the platform.

Macarta implemented a comprehensive three-fold strategy for Prime Day 2019, encompassing content enhancements, Sponsored Ads optimizations, and Amazon DSP campaigns. This approach resulted in sales from sponsored ads nearly doubling on Prime Day, with a 50% increase in impressions. Following the event, sales remained 20% higher, and the DSP efforts achieved a 2X return on ad spend. Overall, Macarta's work generated a 33% year-over-year increase in sales attributed to advertising.

Red Kap