Case Study: Red Kap expands from B2B to D2C on Amazon with Macarta

Red Kap expands D2C on Amazon with Macarta over 7 years

Red Kap, a workwear apparel company that historically operated as a B2B entity, sought help from Macarta to transition into direct-to-consumer (D2C) sales on Amazon. Their challenges included a lack of D2C experience, ineffective branding, low-converting content, and managing a large product catalog in a highly competitive category.

Macarta implemented a solution that began with lower funnel tactics, repositioning the brand's voice for a D2C audience and optimizing SEO and content. They utilized Amazon tools like A+ content and Brand Stores for merchandising. The strategy then expanded up the funnel with DSP and video campaigns. The results were significant growth, with Macarta helping the brand expand into additional global markets and other channels like Walmart over their seven-year partnership.

Red Kap