Case Study: Visit Jersey drives holiday intent with M3.Agency's Bergerac-inspired campaign

Visit Jersey turns 2.4 million Bergerac viewers into travel intent with M3.Agency

Visit Jersey, the tourism body for the island of Jersey, faced the challenge of capitalizing on the renewed popularity of the TV show Bergerac to drive genuine travel interest. The challenge for M3.Agency was to harness this cultural moment without relying on dated nostalgia, instead making Jersey feel aspirational and discoverable to a new generation, while moving audiences through the entire marketing funnel.

M3.Agency developed a campaign centered on a creative idea mimicking a detective's evidence wall, using Polaroid-style photos of Jersey's attractions connected by red string. This concept was executed across Meta, Google Ads, and Reddit with copy that used light detective-themed language. The campaign launched alongside the show's second season, successfully landing with primed audiences. The Visit Jersey team was delighted with the fun and engaging assets that captured the intended tone.

Visit Jersey