Case Study: UoB Sport & Fitness boosts memberships and reach with M3.Agency digital marketing

UoB Sport & Fitness boosts membership sales 15% above target with M3.Agency

The customer, UoB Sport & Fitness, faced the challenge of increasing membership engagement with both students and the local community after their previous digital marketing activity had plateaued. M3.Agency was enlisted to help move beyond reliance on brand searches and reach new audiences.

M3.Agency implemented a solution that included a full audit and a rebuilt campaign strategy using a full-funnel approach with a focus on community-driven targeting. This included introducing new campaign types like Discovery and Performance Max to extend reach. The results for M3.Agency's client were significant, achieving a 15% increase above their annual membership target, a 210% increase in campaign reach, and a 78% decrease in the average cost per enquiry.

UoB Sport & Fitness