Case Study: Purex achieves lower CPA and scalable lead generation with M3.Agency

Purex reduces CPA by 77% with M3.Agency

Purex, an innovator in air purification, faced a challenge where its existing brand and digital presence did not reflect its innovative new IoT-enabled products. With rising customer acquisition costs on Google Ads making lead generation expensive, Purex engaged M3.Agency to help scale its growth efficiently.

M3.Agency redefined the Purex brand identity and built a new website to support lead generation, also designing the product's touchscreen interface and a central management platform. To drive demand and reduce reliance on Google Ads, M3.Agency implemented a complementary Microsoft Ads strategy. This significantly reduced the cost-per-acquisition by 77%, achieving an average CPA of £29.93 and providing Purex with a fully integrated ecosystem for growth.

Purex