Case Study: Aston Villa Football Club achieves global reach and higher engagement with M3.Agency

Aston Villa boosts reach by 110% with M3.Agency

M3.Agency partnered with Aston Villa Football Club, which sought to grow its global presence and acquire new customers through digital campaigns. The club's challenge was that its existing activity lacked precision in audience targeting and suffered from Facebook pixel issues, preventing effective retargeting and data capture.

M3.Agency fixed the foundational tracking issues to ensure accurate data collection and refined the audience strategy with a focused approach on Meta. This strategy was then scaled across LinkedIn and X. The results included a 110% increase in reach, a 350% increase in engagement, and a 37% decrease in CPC, creating a measurable and efficient strategy built to scale.

Aston Villa Football Club