Case Study: Converse achieves 80M media impressions and $8.5M in PR value with M320 Consulting

Converse drives over 80 million media impressions with M320 Consulting

The customer Converse faced the challenge of generating energy and buzz around its Star Chevron brand and new basketball performance product in Atlanta. They engaged vendor M320 Consulting to execute a multi-faceted marketing and media campaign to meet this goal.

M320 Consulting implemented a solution that included facilitating community partnerships, creating custom events, and executing product seeding. The results were over 80 million media impressions valued at nearly $8.5 million and product donations worth close to $1 million for community programs and renovations.

Converse