M3
11 Case Studies
A M3 Case Study
Blue Water Development Corp., a real estate and hospitality developer operating hotels, RV resorts, waterparks and more, faced fragmented accounting across QuickBooks and a hotel-specific platform that produced inconsistent reports, poor audit trails and limited customization. Accounting manager Christy Baer needed a single, customizable solution and selected M3’s cloud-based financial/accounting platform to replace disparate systems and better support both hotel and non-hotel entities.
M3 implemented its cloud-based financial platform across Blue Water Development Corp.’s portfolio (8+ hotels and 13 non-hotel entities), standardizing reports, enabling easy drill-downs and one-click switching between properties. As a result, M3 allowed teams to view the same consolidated data in real time, improved side-by-side analysis for faster decision making, and helped drive cost savings and increased revenue across the business.
Christy Baer
Accounting Manager