M3
11 Case Studies
A M3 Case Study
MMI Hospitality Group, a third‑generation hotel company founded in 1956, struggled to manage accounting and reporting across its multi‑property portfolio — roughly eleven properties in the Southeast — while relying on a bulky, maintenance‑heavy minicomputer. Seeking an affordable, hotel‑specific solution with true multi‑property visibility, MMI partnered with M3 and adopted M3’s cloud‑based accounting and remote reporting platform to centralize back‑office operations.
M3 migrated MMI’s accounting to a hosted cloud system, delivering centralized financials, daily/monthly/yearly performance visibility and a proprietary benchmarking index drawing on thousands of properties. As a result, MMI eliminated onerous IT maintenance, reallocated staff time to guest service, uncovered and cut otherwise unseen costs, and boosted ROI — a partnership that has continued for nearly 20 years as MMI keeps finding new value in M3’s software.
Gaines Sturdivant
Chief Executive Officer