Case Study: Hotel Equities achieves streamlined, scalable financial operations and actionable insights with M3

Cloud-Based Software Designed For Hoteliers

Hotel Equities, an Atlanta-based hotel ownership, management and development firm with a portfolio of more than 100 hotels, needed a modern, hotel-specific accounting solution that could deliver timely, actionable reporting across a diverse set of properties. After evaluating options, they adopted M3’s cloud-based accounting and business intelligence platform for its hotel-focused design, user-friendly interface and reporting capabilities.

M3 implemented an integrated accounting, BI and PMS-connecting solution that streamlined exports, dashboards and multi-property financial oversight, reducing training and IT friction and enabling faster decision-making. The partnership has lasted 16 years, supported Hotel Equities’ growth across varied property types (up to 1,000+ room assets), and even maintained consistent pricing—demonstrating measurable long-term value from M3’s scalable, hotel-centric platform.

Hotel Equities

Carlos Melgar

Vice President of Finance