Case Study: Mitchell Metals achieves nearly 3x conversions with M16 Marketing website overhaul

Mitchell Metals nearly triples conversions with M16 Marketing

Mitchell Metals, a manufacturer of pre-engineered aluminum canopy systems, faced a challenge with its outdated website. The site failed to effectively serve its two distinct markets—commercial and residential buyers—by using passive language and forcing visitors to self-sort through confusing navigation. M16 Marketing was engaged to overhaul the website to better address these customer segments and improve performance.

M16 Marketing implemented a complete website overhaul, which included new confident positioning, a market-segmented information architecture, a conversion-focused redesign, and a rebuilt SEO foundation. The solution delivered impressive results for Mitchell Metals: conversions nearly tripled, the bounce rate was cut by 69%, and AI search visibility more than doubled. The vendor's work successfully transformed the site from a simple brochure into a powerful lead generation engine.

Mitchell Metals