Case Study: BankSouth Mortgage achieves top Google rankings with M16 Marketing's Local SEO

BankSouth Mortgage ranks 49 non-branded keywords top 3 with M16 Marketing

BankSouth Mortgage, a residential mortgage lender, faced the challenge of its high-value, non-branded keywords ranking beyond page 10 on Google, making them invisible to potential borrowers in their 10 Georgia markets. They partnered with the vendor M16 Marketing for local and organic SEO services to address this issue and improve their online visibility.

M16 Marketing implemented a comprehensive local SEO strategy that included building optimized location pages, creating educational content, and executing technical SEO. This solution resulted in 49 non-branded keywords ranking in Google's top three, with 30 holding the number one position, capturing over 2,800 monthly searches. This significant increase in visibility drove a sustained rise in organic loan inquiries and applications for BankSouth Mortgage, as verified by M16 Marketing's reported data.

BankSouth Mortgage