Case Study: 24/Sales achieves faster ICP preparation and saves $12,000 annually with M1-Project's Elsa AI

24/Sales Saves $12,000 Annualy with Faster ICP Preparation Cycle

24/Sales, a revenue-focused marketing agency based in Rotterdam, was facing a significant time drain. Their process for creating ideal customer profiles (ICPs) and personas involved lengthy manual customer interviews, taking approximately four hours per profile. This was a major bottleneck in their workflow for developing marketing strategies and go-to-market plans for their clients.

The agency implemented M1-Project's Elsa AI to streamline this process. The solution slashed the time to create an ICP from four hours to just 30 minutes. This resulted in a monthly savings of 35 hours and over $1,000, which amounts to more than $12,000 annually. M1-Project's tool enabled the team to deliver results dramatically faster, even completing profiles during client meetings, which has greatly improved client satisfaction.

24/Sales

André

Founder