Case Study: Winsor & Newton achieves a successful international product launch with M Studio

Winsor & Newton surpasses sales goals with M Studio's international launch campaign

The art materials brand Winsor & Newton, a leading manufacturer of watercolors and other mediums, needed a strong communications platform to support its core products and launch its new Pigment Market. They partnered with the art marketing agency M Studio to execute an international product launch and brand ambassador program.

M Studio developed a comprehensive solution involving artist and influencer partnerships, a B2B retailer communications strategy, and targeted PR. The agency's work, which included collaborations with entities like Juxtapoz Magazine and the Society of Illustrators, resulted in a successful product launch that surpassed sales goals in North American and European markets, along with significant media placements.

Winsor & Newton