Case Study: Liquitex boosts artist relations and PR ROI with M Studio

Liquitex boosts artist relations by 34% with M Studio

Liquitex, an international art materials manufacturer, needed to build recognition for its innovative water-based acrylic spray paint and overcome its informal communication programs. With limited artist relationships, the brand engaged M studio for art marketing services under a unified strategy.

M studio implemented a dual B2B and B2C approach, launching a Brand Ambassador program with professional artists and creating a B2B marketing plan for retailers. Through digital PR and targeted activations, M studio increased Liquitex's artist relations by 34 percent and delivered a more than 167 percent return on the brand's public relations spend.

Liquitex