Case Study: AnyDay builds a standout fintech brand with M Studio

AnyDay grows social media month-to-month with M Studio

The customer, Anyday, a fintech startup and issuer processor, faced the challenge of productizing its earned wage access solution without an internal team or structure to build a new brand from the ground up in the competitive B2B SaaS market. They engaged the vendor, M Studio, for comprehensive B2B tech marketing and fintech PR support to develop this new brand.

M Studio implemented a complete solution, developing the Anyday brand's name, visual identity, messaging, and a flexible brand system. Their work included creating brand guidelines, a website, social media marketing on LinkedIn and Twitter, content like a key whitepaper, and a fintech PR strategy that secured placements in top-tier publications. The results were a strong, cohesive brand identity and continued month-to-month growth on social media platforms, successfully launching Anyday into the payments landscape.

Anyday