Case Study: Thrive Group attracts qualified Family Day Care Educators with AT+M Marketing

Thrive Group boosts educator recruitment across Meta and Google with at+m Marketing

Thrive Group, a Tasmanian not-for-profit supporting family day care services, engaged at+m Marketing to attract new Family Day Care Educators to their network. Their challenge was to generate qualified expressions of interest from business-minded individuals interested in running their own operation, rather than those seeking employment in a centre.

at+m Marketing developed an integrated digital campaign across Meta and Google Ads, using authentic professional photography and videography of real Thrive educators. This approach combined warm, real-world visuals with targeted messaging to position the opportunity as both a meaningful career and a viable business. The campaign successfully connects Thrive with a steady flow of qualified interest by building awareness on social media and capturing high-intent users through search.

Thrive Group