Case Study: Becks Wiggins Stokes (BWS Recruitment) builds brand awareness and audience connection with at+m Marketing

BWS Recruitment boosts digital reach with at+m Marketing after 25+ years in market

BWS Recruitment, a Melbourne-based recruitment agency, wanted to redefine its market position and communicate its people-first ethos in a crowded, often transactional landscape. With little prior digital advertising experience, they engaged AT+M Marketing to launch a test-and-learn campaign to reach decision-makers and build awareness.

AT+M Marketing developed a Gratitude Marketing Campaign built around real success stories. The solution included a dedicated landing page and targeted advertising on LinkedIn and Google to reach CEOs and hiring managers. The campaign successfully built brand awareness, clearly communicated BWS's values, and established a stronger digital presence, providing a repeatable strategy for future lead generation.

Becks Wiggins Stokes (BWS Recruitment)