Case Study: Wolfsburg Tuning Achieves 92% Search Precision with M-Connect Media’s Magento YMME Fitment Search

Wolfsburg Tuning boosts search precision to 92% with M-Connect Media

Wolfsburg Tuning, a VW/Audi tuning specialist, faced the challenge of ensuring customers could accurately find parts that fit their specific vehicle from an inventory of 6,000 SKUs spanning 12 vehicle generations. The business needed to eliminate customer uncertainty about fitment before purchase. M-Connect Media was engaged to address this challenge on their Magento 2 platform.

M-Connect Media built a specialized YMME (year-make-model-engine) search system with progressive disclosure and engine-code lookup for fine-grained fitment matching. This solution delivered significant results for the business, including 92% search precision and a 67% reduction in customer support queries regarding fitment. M-Connect Media also integrated ProductCare for warranty registrations, further enhancing the customer experience.

Wolfsburg Tuning