Case Study: Vasanti Cosmetics boosts conversion and cuts returns with M-Connect Media's Magento Hyva refresh

Vasanti boosts quiz-to-cart by 41% with M-Connect Media

Vasanti Cosmetics, a premium clean beauty brand, faced the challenge of a high 71% bounce rate on product pages because customers could not accurately find their correct makeup shades online without physical testing. They partnered with M-Connect Media for a Magento 2 store refresh to address this issue.

M-Connect Media built a solution featuring an 8-question quiz engine and a visual shade finder with a skin-tone slider to provide personalized product recommendations. This implementation led to significant results for Vasanti Cosmetics, including a 41% increase in quiz-to-cart conversion, an average session time of 8 minutes, a 33% boost in overall site conversion, and a 28% reduction in returns due to more accurate shade matching.

Vasanti Cosmetics