Case Study: Purdey achieves a 22% bespoke order rate increase with M-Connect Media's Magento 2 and React configurator

Purdey boosts bespoke order rate by 22% with M-Connect Media

Purdey, a luxury London gunsmith, faced the challenge of moving its centuries-old bespoke gun ordering process from email and phone to a modern online system. They required a sophisticated configurator for engraving, wood selection, and fit measurements, alongside a strict compliance workflow for jurisdictional shipping restrictions. They partnered with M-Connect Media to develop this solution on the Magento platform.

M-Connect Media built a custom React-based configurator integrated into the Magento product page, offering over 200 options. This solution produced structured leads for their white-glove CRM and gated fulfillment behind a compliance review. For Purdey, M-Connect Media's work resulted in a 22% increase in bespoke orders via the new online path, a 100% compliance pass rate, and very high user engagement with an average session length of 18 minutes.

Purdey