Case Study: Milla Boutique cuts returns and lifts sales with M-Connect Media’s Magento 2 sizing and visual navigation solution

Milla Boutique cuts return rate by 31% with M-Connect Media

Milla Boutique, an independent fashion boutique, faced a significant challenge with a 38% return rate, primarily due to size mismatches that were damaging their custom-fit inventory. They partnered with M-Connect Media to address this issue on their Magento 2 platform.

M-Connect Media built a custom sizing tool with body-shape input and a machine learning model to predict return probability per cart. The solution also included a visual category navigation. The results were a 31% reduction in return rate, a 27% increase in average order value, and greatly improved site performance and customer satisfaction scores.

Milla Boutique