Case Study: I Art Supplies improves search and revenue with M-Connect Media

I Art Supplies boosts search-driven revenue 44% with M-Connect Media

I Art Supplies, a specialty craft supplies retailer, faced significant challenges in helping customers navigate its enormous online catalogue of 18,000 SKUs from over 200 brands. Their previous platform made it difficult for shoppers to find specific items, and they struggled with inaccurate stock levels due to irregular updates from their drop-ship suppliers. They engaged M-Connect Media to address these issues on their Magento 2 platform.

M-Connect Media built a custom search solution with auto-correction and synonym mapping, alongside a sophisticated faceted navigation system with 47 filters. They also integrated real-time drop-ship synchronization via supplier API webhooks. This solution from M-Connect Media resulted in a search-to-result time of 2.8 seconds for most queries and drove a 44% increase in search-driven revenue.

I Art Supplies