Case Study: Fitlion boosts conversion and subscriptions with M-Connect Media’s Magento 2 Hyva rebuild

Fitlion cuts checkout from 6 steps to 3 and lifts conversion 38% with M-Connect Media

Fitlion, an Asia-Pacific sports nutrition retailer, was struggling with a slow Magento store featuring a 6-step checkout and a 64% mobile bounce rate. They engaged M-Connect Media to rebuild the site without a full replatform, seeking to improve performance and add a subscriptions revenue line.

M-Connect Media rebuilt the site on Magento 2 using a Hyva theme, collapsing the checkout to 3 steps and building a custom subscriptions module. The results for Fitlion included a 38% conversion lift, a drop in mobile bounce rate to 28%, and subscriptions immediately accounting for 27% of revenue. The vendor also delivered a 4.6x faster checkout.

Fitlion