Case Study: Catalina Yachts Achieves 62% Self-Service Dealer Orders with M-Connect Media's Magento B2B Solution

Catalina Yachts boosts self-service dealer orders to 62% with M-Connect Media

Catalina Yachts, North America's largest sailboat manufacturer, faced a significant challenge in managing parts orders from its 410 dealers, which were all processed via inefficient phone and fax. This system offered no self-service, no catalog, and no inventory visibility, complicating the process of cross-referencing parts against 50 years of boat models and hull numbers. M-Connect Media was engaged to address this.

M-Connect Media built a B2B-only Magento store featuring a custom fitment data model, dealer-specific pricing tiers, Net-30 invoicing, and an RFQ flow for non-stocked parts. The solution implemented by M-Connect Media resulted in 62% of orders becoming self-service, a 38% increase in average order frequency, and freed approximately 140 hours per week for the inside sales team.

Catalina Yachts