Case Study: Audio Video Direct achieves higher bundle attach rates and RFQ conversions with M-Connect Media's Magento 2 solution

Audio Video Direct boosts bundle attach rate 38% with M-Connect Media

Audio Video Direct, a pro audio gear retailer, faced the challenge of customers needing to manually validate the compatibility of components from over 30 different vendors when building complex signal chains. They partnered with M-Connect Media to develop a solution on Magento 2 that would simplify this process for their buyers.

M-Connect Media built a bundle configurator with real-time compatibility validation, a technical spec comparison tool, and a request-for-quote workflow for wholesale buyers. This solution delivered significant results, including a 38% increase in bundle attach rate, a 22% RFQ-to-order conversion rate, and an average bundle order value of $3,850, all while maintaining a fast 3.1-second page load time.

Audio Video Direct