Case Study: Athletes Nutrition boosts quiz-to-cart conversion and AOV with M-Connect Media's Hyva rebuild and goal-quiz funnel

Athletes Nutrition boosts quiz-to-cart 39% with M-Connect Media

Athletes Nutrition, a sports nutrition brand, faced a challenge where customers landing on their product pages did not understand which supplements were right for their training goals, leading to a high bounce rate of 67% on category pages. M-Connect Media was engaged to address this issue using the Magento 2 platform.

M-Connect Media implemented a goal-based shopping experience featuring a Hyva-based quiz funnel to recommend tailored product stacks and a stack-builder product page. This solution delivered significant results for the customer, including a 39% increase in quiz-to-cart conversion, a 24% rise in average order value, and a reduction in category page bounce rate from 67% to 31%.

Athletes Nutrition