Case Study: American Flower Farmers achieves 24h average fulfilment with M-Connect Media’s Magento 2 marketplace and geo-routed fulfilment

American Flower Farmers boosts repeat orders 52% with M-Connect Media

The customer, American Flower Farmers, a cooperative of U.S. flower farmers, needed a solution for their direct-to-consumer florist marketplace. Their challenge was enabling same-day delivery by automatically routing each order to the nearest farmer in their network in real time. They partnered with M-Connect Media to build this using Magento.

M-Connect Media built a Magento 2 marketplace with geo-routed fulfillment and an automatic payout system. This solution successfully onboarded over 120 farmers, achieved a 24-hour average fulfillment time, increased repeat orders by 52%, and ensured farmers received a net payout of 78% of the order value.

American Flower Farmers