Case Study: Marriott achieves viral Super Bowl buzz with M Booth

Marriott boosts media coverage 22,371% with M Booth

The customer, Marriott, faced the challenge of its Marriott Bonvoy Super Bowl Suite activation becoming stagnant and failing to capture significant media attention, relying on passive luxury that was no longer effective. The vendor, M Booth, was engaged to revitalize the campaign using services like Earned Media and Talent Partnership.

M Booth's solution was to pivot the campaign's strategy by capitalizing on a viral trend, deploying dozens of Jason Kelce lookalikes in New Orleans to create an authentic and high-stakes "hunt" for a real fan. This innovative approach, which required no new budget, transformed the activation into a major media event. The results were a massive success, yielding over 2 billion impressions, a 22,371% increase in media coverage, and a coveted feature in GQ.

Marriott