Case Study: Tacoma/Pierce County Habitat for Humanity achieves record engagement with M Agency

Tacoma/Pierce County Habitat for Humanity boosts engagement with M Agency through 3 years of digital testing

Tacoma/Pierce County Habitat for Humanity (TPCHH) faced the challenge of reaching qualified renters in Pierce County who didn't see themselves as potential homeowners due to rising rents and historic housing disparities. To raise awareness of its equitable homeownership program, TPCHH partnered with M Agency for a multi-year digital campaign that utilized graphic design, copywriting, and marketing campaign services.

M Agency implemented a solution centered on data-informed iteration, A/B testing, and continuous creative refinement. They used targeted messaging and intentional audience targeting to reach specific demographics. This strategic approach resulted in the campaign consistently exceeding industry benchmarks, building momentum year over year, and culminating in TPCHH's highest-ever engagement rates, thereby strengthening its community connection.

Tacoma/Pierce County Habitat for Humanity (tpchh)