Case Study: Delta Dental of Washington boosts small business leads with M Agency

Delta Dental of Washington drives 179 webinar attendees with M Agency

Delta Dental of Washington, a dental benefits provider, needed to improve lead capture and conversion for its small business dental and vision plans. Their internal marketing efforts were underperforming, so they partnered with M Agency to develop a breakthrough marketing campaign that would better connect with small business owners across the state.

M Agency designed a campaign centered on trust and relevance, featuring a lead-generation webinar hosted by a respected local business owner, Molly Moon. This approach, supplemented by a nurturing "Small Business Success Toolkit," positioned the client as a trusted partner. The strategy successfully captured first-party data and built meaningful engagement, resulting in 179 webinar attendees and a strong pool of warm leads primed for conversion for Delta Dental of Washington.

Delta Dental of Washington