Case Study: TGI Fridays boosts direct ordering and revenue with Lyve Order

TGI Friday’s - Customer Case Study

TGI Friday's, an all-American restaurant chain, sought to connect more directly with its customers and increase its share of revenues that were being taken by traditional delivery aggregators. To address this challenge, they partnered with the vendor Lyve and implemented its Lyve Order service.

The solution provided by Lyve enabled TGI Friday's to accept orders directly through its own website and social channels. This strategy allowed the restaurant chain to leverage its prime locations and build stronger customer relationships. As a result, Lyve helped TGI Friday's achieve a steady 4.2% conversion rate, secure $50k in direct revenue, save $30k in commissions, and generate a 10% repeat purchase rate.

TGI Friday’s