Case Study: Krispy Kreme achieves higher direct-order revenue with Lyve Order

How an iconic coffee and doughnuts brand aimed to directly translate marketing spend into revenue generated with direct ordering

Krispy Kreme, an iconic coffee and doughnuts brand, wanted to more directly translate its marketing spend into revenue. The company partnered with Lyve to implement their Lyve Order service to better track the performance of its digital campaigns and improve customer ordering.

Using the Lyve Order platform, Krispy Kreme applied a data-driven process to its marketing. This solution provided clear tracking and attribution for every ad dollar spent, allowing the brand to balance attracting new customers with activating existing ones. As a result, Lyve helped Krispy Kreme achieve a peak conversion rate of 15% and an impressive 8% sustained rate, far exceeding industry norms, while also delivering a 9x return on ad spend.

Krispy Kreme