Case Study: Doughnut Peddler achieves 54% risk reduction and safer deliveries with Lytx MV+AI

Doughnut Peddler uses MV+AI and Lytx all-in-one solutions to manage growth and reduce risk

Doughnut Peddler, a bakery delivery fleet that expanded from one state to 13, faced rising risk and insurance costs as it scaled its drivers and routes. The company needed a way to onboard and train new drivers at scale, proactively identify on-road risk, and integrate safety tools with its existing operations.

After a competitive trial, Doughnut Peddler deployed Lytx’s MV+AI cameras, in-cab alerts, fleet tracking and open API integrations (including Geotab) to surface risky behaviors, enable coaching, and provide real-time video evidence. The solution cut overall risk and insurance exposure—including a 58% reduction in speeding, a 50% drop in handheld cell-phone use and a 46% improvement in seat-belt compliance—while improving operational efficiency and lowering insurance costs.

Doughnut Peddler

Jason Duffy

Chief Executive Officer