Case Study: The Clymb achieves $500K in marketing savings with Lytics

The Clymb Saved $500k Using Lytics

The Clymb, a fast‑growing flash‑sale e‑tailer of outdoor gear, faced a multi‑channel marketing problem: custom offers were sent only by email and disappeared once members shifted to web, mobile or social channels. With customer data siloed across email, web and a member database, the marketing team needed a way to deliver consistent, personalized messages across all touchpoints to improve relevancy and results.

By using Lytics to unify data from email, web, social and mobile, The Clymb created cross‑channel audiences with SmartAudience™ and served personalized offers via SmartSuggest™ and Optimizely. Within three months they saved about $500,000, cut promotional spending by up to 80%, and drove a 10% increase in online orders by delivering consistent, targeted messaging to newly discovered audience segments.

The Clymb

Craig Schinn

Senior Director of Marketing