Case Study: SourceMedia achieves seven-figure advertising revenue growth and higher-quality ABM leads with Lytics

SourceMedia - Customer Case Study

SourceMedia, a leading digital business information and performance media company serving senior professionals in finance, technology and healthcare (brands include American Banker, The Bond Buyer and Health Data Management), faced a challenge: how to deliver more result-oriented marketing that satisfied both subscribers and advertisers. With a two-million–strong qualified audience, advertisers demanded smaller, highly targeted lead sets and measurable intent rather than large unqualified lists and generic display placements.

SourceMedia adopted the Lytics customer data platform as the foundation for an Account-Based Marketing solution, using unified profiles, behavioral scoring and a content affinity engine to identify and target highly engaged subscribers. The approach drove a seven-figure increase in advertising revenue in under a year; a benefits-industry campaign delivered 348 leads (vs. a 250 guarantee), nurtured 43% through the funnel and produced 22 highly qualified prospects (vs. a 15 benchmark), while reducing opt-outs and increasing overall engagement.

SourceMedia