Case Study: Regit boosts customer engagement and test-drive conversions with Lytics

Regit boosts test-drive follow-through to 70% with Lytics

Regit, a UK-based company providing car ownership services to over two million motorists, faced the challenge of being overwhelmed with customer data. They had a wealth of information but lacked an effective way to organize and utilize it to engage customers with personalized, timely offers. To solve this, they implemented the Lytics customer data platform (CDP).

Using the Lytics CDP, Regit was able to better orchestrate user experiences and target customers with personalized ads across channels like Facebook and Google. This eliminated campaign "blind spots" and significantly improved lead quality. The solution led to a 33% increase in users taking a free car valuation and a 40% decrease in call center calls. Most notably, for their test drive service, Lytics helped reverse the ratio of customers needing assistance, with 70% now completing arrangements independently, generating more revenue at a lower cost.

Regit