Case Study: Minicabster achieves an 83% increase in ride bookings with Lytics

Re-engagement campaign increases ride bookings 83%

Minicabster is a London-based minicab marketplace that helps tech-savvy customers book and pay for local rides via web and mobile. Although it collected data from web, apps, email and surveys, that information lived in silos (Segment, MailChimp, SurveyMonkey, etc.), limiting its ability to unify customer profiles, discover new segments, and deliver personalized marketing beyond basic email campaigns.

By onboarding data into Lytics, Minicabster unified cross-channel customer data in minutes and used Lytics’ SmartSuggest™ and SmartAudiences™ to launch targeted re-engagements. The campaign drove an 83% increase in Facebook-sourced bookings and nearly doubled email open and click-through rates, all achieved without IT support and enabling better targeting as the company expands into new cities.

Minicabster

Luiz Albuquerque

Digital Marketing Manager