Case Study: The Motley Fool achieves 20% lower cost per acquisition and centralized customer data with Lytics

How The Motley Fool Centralized Data & Decreased Cost Per Acquisition by 20%

The Motley Fool, a global multimedia financial services company, needed to deliver the right products to the right prospects at the right time but lacked a centralized, real-time way to manage audiences and personalize at scale. After evaluating personalization tools, the marketing team chose Lytics’ Customer Data Platform to consolidate first-party data, gain a holistic view of users, and enable real-time audience management and machine-learning–driven personalization.

By onboarding historical data and using Lytics’ behavioral scores, The Motley Fool identified high-conversion prospects, segmented them into platinum, gold, and silver audiences, and applied tailored bidding, retargeting, and lookalike strategies across Yahoo, Facebook, and Google. Within the first year, cost per acquisition for the highest‑value (platinum) segment dropped by 20%, and the team plans to expand Lytics’ AI and personalization capabilities further.

The Motley Fool

Nate Wallingsford

Director of Conversions, Acquisition Marketing