Case Study: American Conservatory Theater boosts online conversions by 15% with Lytics

How the American Conservatory Theater boosted conversions by 15% amid the pandemic

American Conservatory Theater (ACT) is a Bay Area nonprofit theater that needed to rebuild its audience and donor base after COVID-19 disrupted live performances and revenue. After launching a new website, ACT looked to Lytics and its customer data platform (CDP) to better understand visitors, grow email reach, and create more engaging online experiences.

Lytics helped ACT integrate customer data with its ticketing system, segment audiences, and deploy targeted website and email experiences such as pop-ups promoting multi-show packages and class offerings. The result was immediate: ACT saw a 15% increase in online conversions within the first month, along with stronger engagement, more email captures, and better-performing campaigns.

American Conservatory Theater

Adam Thurman

Director of Marketing