Case Study: Nestlé Purina achieves 1,000× more Facebook conversions and a 90% reduction in cost per conversion with Lytics

How Nestlé Purina drove 1000x Facebook conversions with 90% reduction in CPC

Nestlé Purina’s Petfinder, a leading North American pet adoption site, needed to build stronger, trust-based relationships by delivering timely, pet-specific messages to individual pet owners. Although the brand collected rich first‑party behavioral data, it was trapped in silos across the MarTech stack, preventing a unified customer view and the predictive, personalized marketing needed to reach new and highly engaged pet owners.

Purina implemented the Lytics Customer Data Platform to unify data, create cohesive customer profiles and predictive segments, and serve personalized web and ad experiences at scale. Using Lytics-driven audiences in a Facebook campaign, Purina saw a 3× conversion rate, a 90% reduction in cost per conversion versus other tactics and a reported 1,000× increase in conversions; site modals also boosted follow-on conversions 3–10×, resulting in more qualified audiences, timely messaging and higher relevance across campaigns.

Nestlé Purina